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Salesforce Marketing-Cloud-Administrator certification exam is a comprehensive test that covers a wide range of topics related to Marketing Cloud. These topics include Email Studio, Mobile Studio, Social Studio, Advertising Studio, Marketing Cloud Connect, and Data Management. Marketing-Cloud-Administrator Exam also covers topics like Marketing Cloud best practices, security and privacy, and troubleshooting issues.
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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q133-Q138):
NEW QUESTION # 133
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- B. Make sure the file is placed on the correct subfolder within the SFTP
- C. Use the exact filename used for the trigger in the import File Activity
- D. Make sure the filename has a date stamp to avoid duplication
Answer: A
Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 134
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Cloud Pages
- B. Data Designer
- C. Web Analytics Connector
- D. Content Builder
Answer: A
NEW QUESTION # 135
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- B. Create a user-initiated message to logged-in customers to send once the website is restored.
- C. Create and send an apology email that includes a discount for a future purchase to all customers
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: A
Explanation:
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.
NEW QUESTION # 136
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Select 'Enable Audit Trail Data Collection'
- B. Select 'Identity Verification'
- C. Deselect 'Enable Username and Password for Web Services'
- D. Deselect 'Exclude API Users From Password Expiration'
Answer: C
Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
NEW QUESTION # 137
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
- A. Custom roles can only be edited by the user who created the role initially.
- B. Custom roles override an individual user's granular permission assignments.
- C. Custom roles areavailable on their Marketing Cloud account.
- D. Custom roles are only available within the business in which they were created.
Answer: B
NEW QUESTION # 138
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