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| Topic |
Details |
| Topic 1 |
- Mobile (SMS
- Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
|
| Topic 2 |
- Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
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| Topic 3 |
- Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
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| Topic 4 |
- Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
|
| Topic 5 |
- Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q28-Q33):
NEW QUESTION # 28
What is true about Inbox message:
- A. Alert+inbox consume 1 supermessage.
- B. Contact owns the message not the device.
- C. It can open any public url also and not only cloud page
- D. Device owns the message not the contact.
Answer: D
NEW QUESTION # 29
What data is there in mobile connect demographics, select3
- A. Region
- B. channel
- C. City
- D. First name
- E. Email
Answer: A,C,D
Explanation:
In MobileConnect, demographic data can include a variety of information about the users. The types of data available include:
* A: City: Information about the user's city can be part of the demographic data collected.
* B: Region: This includes broader geographic details such as state or province.
* D: First Name: Personal information such as the user's first name is also typically collected as part of demographic data.
NEW QUESTION # 30
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
Explanation:
Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
NEW QUESTION # 31
What user permission is required to configure SSO in social studio.
- A. limited user
- B. full user
- C. Super user
- D. custom user
Answer: C
Explanation:
Understanding SSO and its Importance:
SSO (Single Sign-On): SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
Security Implications: Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
Super User Role:
Highest Level of Access: In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
Why Super User is Needed for SSO: Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
Other Roles and Their Limitations:
B . Full User: Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
C . Custom User: Custom User roles are defined with specific permissions. While you could theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
D . Limited User: Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super User role.
NEW QUESTION # 32
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
- A. Use an API Call
- B. Log a support case
- C. Overwrite a subscriber's DoNotTrack settings with an import
- D. Respond to the email with the subject line 'Begin Tracking''
Answer: A
NEW QUESTION # 33
......
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